Monthly Breakfast on Consumer Goods

Dear Members and Friends of SwissCham,

We are excited to invite you to our upcoming Monthly Breakfast on Consumer Goods event, where participants will come together to explore critical trends and challenges in the consumer goods sector. This month's focus will be on the evolving dynamics between online and offline retail.

Event Highlights:

1.Sustainability:

• Sustainability --Appenzeller's Recycling and Reuse.

2.Explore:

• Discuss the challenges retail companies face in protecting their intellectual property against brand infringement, counterfeit goods, loss of market share, damage to brand reputation, infringement of consumer rights, and case studies.

This event promises to be a valuable opportunity for networking, sharing experiences, and collaborating on innovative solutions. We look forward to your participation!

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我们非常高兴地邀请您参加即将举行的消费品月度早餐活动，在此次活动中，参与者将共同探讨消费品领域的关键趋势和挑战。本月的重点将放在线上和线下零售之间不断变化的动态。

活动亮点：



1.可持续：

• Appenzeller的回收与再利用。

2.探索：

• 讨论零售公司在保护其知识产权方面所面临的挑战，包括品牌侵权、假冒商品、市场份额损失、品牌声誉受损、消费者权益侵害以及案例研究。

本次活动将为网络交流、经验分享和创新解决方案的合作提供宝贵的机会。期待您的参与！

Warmest regards,

Your SwissCham Team