The Human Factor – not the technological one – is what ultimately makes Digital Transformation succeed or fail. In this intimate C-Level breakfast, we explore what it truly takes to bring employees along on the digitalization journey, drawing on real-world cases of rollouts that stuck and ones that didn't.

Our speaker, Rosanna Terminio, a portfolio entrepreneur, PhD Candidate at Universitat Oberta de Catalunya (expected July 2026), and researcher specializing in tech-driven organizational change since 2012, brings both academic rigor and hands-on consulting experience to the table. Her research examines how employees perceive and respond to new technologies — from AI to collaborative robotics — and what leaders can do to turn resistance into adoption.

Key themes for discussion include: why employees resist new tools even when the technology works; how work identity and self-esteem shape technology adoption; and what leadership and HR teams can do differently to drive lasting change.

This is an off-the-record, peer-level conversation designed for senior leaders who want to be honest about what's worked — and what hasn't.

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人的因素——而非技术因素——才是数字化转型成败的根本所在。 在这场亲密的高管早餐会上，我们将深入探讨如何真正带领员工踏上数字化转型之旅，并结合真实案例，分析哪些推广落地了、哪些又以失败告终。

我们的演讲嘉宾 Rosanna Terminio 是一位组合型创业者、加泰罗尼亚开放大学（Universitat Oberta de Catalunya）博士候选人（预计2026年7月毕业），同时也是自2012年起专注于技术驱动型组织变革的研究学者。她将学术严谨性与实战咨询经验融为一体，其研究聚焦于员工如何感知和回应新技术——从人工智能到协作机器人——以及领导者如何将阻力转化为主动采纳。

核心议题包括： 为何员工即便认可技术本身，仍会抵触新工具；职业认同感与自我价值感如何影响技术采纳；以及领导层与人力资源团队可以采取哪些不同举措，推动持久变革。

本次活动为非公开的同级别对话，专为希望坦诚分享经验——包括成功与失败——的高层领导者而设。