| Official Notice to Partners and Stakeholders: SwissCham China Logo Change |
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Dear Helmut,
As SwissCham China approaches its 30th anniversary next year, we are proud to share a significant milestone in our evolution: the launch of our new visual identity. This change reflects not only a fresh design but also the transformation and growth that SwissCham has undergone over the past years. For nearly two decades, our previous logo has represented SwissCham’s presence in China, accompanying us through both challenges and successes. Today, as we look to the future, our new identity—developed collaboratively with our members and generously designed pro bono by our trusted partner, LAVA—signals a bold step forward. |
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This evolution embodies several key developments: - National unity: Our four chapters—Beijing, Shanghai, South China, and Southwest China—now operate in closer coordination, strengthening our national network.
- Commitment to belonging: Through sub-groups and committees, we foster a culture of mutual support and collaboration among members.
- Trusted partnerships: We continue to serve as a reliable partner for Swiss and Chinese networks, as well as a valued sounding board for institutional stakeholders.
The new logo carries these values. Each red dot represents not only Switzerland but every individual within our community. Together, they form a mosaic that is stronger, more connected, and more vibrant—reflecting SwissCham’s role as a connector of people, ideas, and opportunities. |
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Logo Usage Guidelines:
To safeguard the integrity of our logo, which is soon to be officially registered, we kindly ask that any use of the new logo—whether online, in social media, or in offline campaigns—be preceded by your notification to us via email or WeChat. Upon receiving your information, we will submit it for internal approval. Please only proceed with usage once you have received our confirmation.
As we step into this new era, we do so with gratitude for our members, confidence in our partners, and a renewed commitment to our mission in China. We look forward to your continued support in shaping the next chapter of SwissCham China.
With warm regards, SwissCham Team |
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