China continues to lead the way in digital innovation, with platforms like Xiaohongshu (RED), TikTok, and fast-growing e-commerce players like Temu redefining how brands engage with consumers. As digital marketing evolves at record speed, staying ahead of the curve is crucial, especially for brands operating in or entering the Chinese market.

To explore this shift, SwissCham Shanghai, together with the Benelux Chamber of Commerce in Shanghai and BritCham Shanghai, is excited to host "The Marketer's Lounge", a special evening of insights and networking held at Xiaohongshu's headquarters in Shanghai on July 3. The event will bring together marketing professionals from across industries to unpack the latest trends, challenges, and opportunities in digital marketing.

For this edition of The Marketer's Lounge, we're joined by two industry experts. Winnie Lau, Regional Manager of Global Business Solutions Team at Xiaohongshu, will share insights into the platform's evolving role in shaping digital consumer behavior in China, covering content-driven commerce, community engagement, and brand storytelling. We'll also hear from Jacquelien Postigo Brussee, Managing Partner at next-gen branding agency Jibe, who will talk about how culture is now the most powerful lever for brands, drawing from her deep experience helping international brands land with impact in China and Chinese brands move onto the global stage. Expect an unfiltered view on what it really takes to stay relevant, and how brands must evolve their strategic layers to match the pace of culture.

To wrap up the evening, you are invited to stay for a networking session with drinks and light snacks, an ideal chance to exchange ideas, meet peers in the industry, and explore potential collaborations.

Join us at The Marketer's Lounge to connect with fellow professionals, gain fresh perspectives, and be part of the conversation shaping the future of marketing in China and beyond.

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中国继续引领数字创新，小红书、抖音等平台以及TEMU等快速发展的电子商务企业重新定义了品牌与消费者的互动方式。随着数字营销以创纪录的速度发展，保持领先至关重要，尤其是对于在中国市场运营或进入中国市场的品牌而言。

为了探讨这一转变，中国瑞士商会（上海）与荷比卢商会和上海英国商会将于7月3日在小红书上海总部共同举办 "市场营销人的聚会"。 此次活动将汇聚来自各行各业的营销专业人士，共同探讨数字营销的最新趋势、挑战和机遇。

本期 "市场营销人的聚会"邀请到了两位行业专家。小红书全球业务解决方案团队区域经理 Winnie Lau 将与我们分享小红书平台在塑造中国数字消费者行为方面不断演变的角色，包括内容驱动型商务、社区参与和品牌故事讲述。我们还将聆听新一代品牌机构 Jibe 的执行合伙人 Jacquelien Postigo Brussee 的演讲，她将从帮助国际品牌在中国落地并产生影响力以及中国品牌走向全球舞台的丰富经验出发，讲述文化如何成为品牌最有力的杠杆。您将看到一个未经过滤的视角，了解与时俱进的真谛，以及品牌必须如何发展其战略层以适应文化发展的步伐。

最后，我们邀请您留下来参加交流会，品尝饮料和小吃，这是交流思想、结识业内同行和探索潜在合作的理想机会。

加入我们的 "市场营销人的聚会"，与专业人士交流，获得新的视角，并成为塑造中国及中国以外地区营销未来的对话的一部分。

退改政策 Cancellation of RSVP

如果您要取消出席活动，请在活动开始前48小时写邮件给cherry.huang@swisscham.org。如未能及时取消,我们视同默认付款。若非瑞士商会主办的活动，取消规则请参照活动主办发布的条款。

In case you need to cancel your attendance to the event, please write an email to: cherry.huang@swisscham.org at least 48 hours prior to the event. Failure to cancel your RSVP timely will require the payment of a "no show bill" of the full amount stated in this invitation. For third-party events, the event terms and conditions of the event organizer apply.

免责声明 Disclaimer

作为活动主（承）办方中国瑞士商会（上海）将在活动现场进行摄影和/或摄像，并可能在公共网页及社交媒体平台上公布以用于活动后期宣传及介绍。参加中国瑞士商会（上海）的活动，将视同您默认中国瑞士商会（上海）有权因上述原因及以上述方式使用具有您肖像的照片或视频。如有异议，请及时联系 cherry.huang@swisscham.org。

Please notice that Swiss Chinese Chamber of Commerce Shanghai (as the host of the event) will take photographs and/or videos from the event and might post these on its public webpage and or social media platforms in order to create awareness and introduction of its events. By attending this event you consent to the Swiss Chinese Chamber of Commerce Shanghai taking and using photographs or videos of you as described above. Please contact [cherry.huang@swisscham.org] immediately if you have any inquiries related to this matter.