China's competitive landscape has changed — and it no longer favours multinational corporations (MNCs) by default. Local players are moving faster, innovating smarter, and often outperforming global brands. Chinese products are no longer just cost-effective alternatives; in many cases, they now surpass international offerings in design, functionality, and user experience.

To help business leaders navigate this shift, SwissCham Shanghai is delighted to invite CEOs, Managing Directors, and senior executives from Swiss manufacturing companies operating in China to our upcoming monthly breakfast meeting. The event will take place on Tuesday, October 21st, at The Weave, and is proudly sponsored by Pain Chaud. The session will feature an expert talk by Jacob Johansen, a seasoned strategy consultant at PwC with over 25 years of experience in China, who will share how Swiss and other foreign companies could rethink their approach to remain relevant and competitive in one of the world's most dynamic markets.

Event Highlights:

• 🔍 Expert Insights: Gain a deeper understanding of how multinational companies can adapt to China's evolving competitive landscape by rethinking traditional strategies, learning from Chinese-style innovation, strengthening user-centric approaches, and leveraging China as a testbed for future global business models.
• 🤝 Networking: Engage in discussions with fellow C-level executives to exchange insights and address common challenges.

Join us for this session as Jacob challenges conventional thinking and provides actionable insights for global companies looking to thrive — not just survive — in today's transformed Chinese market. Don't miss the opportunity to reflect on strategic shifts that could define your company's success in the decade ahead. We are looking forward to seeing you at the event!

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中国的竞争格局已经发生变化，它不再默认有利于跨国企业。本土企业发展更快，更具创新性，而且往往超越全球品牌。中国产品不再仅仅是高性价比的替代品，在许多情况下，它们现在在设计、功能和用户体验方面都超越了国际产品。

为了帮助企业领导者驾驭这一转变，中国瑞士商会（上海）诚邀在华经营的瑞士制造企业的首席执行官、董事总经理和高级管理人员参加我们即将举行的月度早餐会。本次活动将于10月21日（周二）在吴界举行，由百丘赞助。届时，在中国有超过 25 年的工作经验的普华永道资深战略顾问Jacob Johansen将在会上发表专题演讲，分享瑞士企业和其他外企应该如何重新思考他们的策略，以便在世界上最具活力的市场之一保持相关性和竞争力。

活动亮点：

• 🔍 专家见解：深入了解跨国公司如何通过反思传统战略、学习中国式创新、加强以用户为中心的方法，以及将中国作为未来全球商业模式的试验田，来适应中国不断变化的竞争格局。
• 🤝 高管交流：与其他C级高管进行讨论，交流经验，解决共同面临的挑战。

请参加本次早餐会，Jacob将挑战传统思维，为那些希望在当今变革的中国市场中茁壮成长（而不仅仅是生存）的跨国公司提供可行的见解。不要错过思考战略转变的机会，这些转变可能决定贵司未来十年的成功。我们期待在活动上与您相见！